Red Marker

Red Marker is an AI-powered marketing compliance platform, acquired by brand and marketing operations vendor IntelligenceBank in July 2024, that automatically reviews advertising and promotional content for regulatory, legal, and brand risk. It removes the bottleneck that forms when every piece of marketing collateral has to queue for manual review by legal and compliance.

Key features of Red Marker include:

• Automated Document Scanning: Marketing assets are scanned against configurable rule sets, returning objective risk flags and remediation guidance in place of inconsistent manual mark-up by individual reviewers.
• Web Content Monitoring: Scheduled Web Reports check live promotional content across owned, partner, and affiliate domains, surfacing non-compliant claims and outdated disclosures already in market.
• Custom Rules Engine: Compliance teams encode their own obligations and house style, covering regimes such as FINRA and FCA requirements alongside internal disclosure and advertising claims policies.
• Brand Compliance Checks: Logo, font, and colour assessment runs alongside spelling and grammar checking, so brand standards and regulatory wording are verified in a single review pass.
• Approvals And Integrations: A structured approvals workflow records sign-off, and plug-ins for Microsoft Word, PowerPoint, Google Docs, Figma, Asana, Monday.com, and Aprimo bring checks into existing tools.

Best for: Legal, compliance, and marketing teams in regulated sectors such as financial services, insurance, pharmaceuticals, and telecommunications that review high volumes of promotional content.

Red Marker lets compliance reviewers scale marketing sign-off without adding headcount, catching regulatory and brand issues before publication and leaving an auditable record of every review decision.