Ontra
Ontra, formerly InCloudCounsel and backed by Blackstone Growth, is an AI contract automation platform for private equity, credit and other private markets firms. Contract Automation pairs digital playbooks and a Markup Builder that drafts redlines from precedent with a network of outside lawyers negotiating NDAs, joinders and vendor agreements, while Insight, Atlas and Accord add obligation tracking and entity management. Fund legal teams clear routine contract volume at fixed per-contract pricing and keep negotiated terms as structured data.
About the product
Ontra is an AI-powered legal and compliance platform for private markets, founded as InCloudCounsel and rebranded following a Series B investment led by Blackstone Growth. It combines purpose-built AI with an outsourced network of experienced lawyers so fund managers clear high-volume routine contracts and keep fund obligations and entities in structured, reportable data.
Key features of Ontra include:
- Contract Automation: Routine agreements including NDAs, joinders, non-reliance letters and vendor contracts are negotiated end to end at fixed per-contract pricing, with expedited turnaround options.
- Digital Playbooks: Negotiation positions are codified as preferred, fallback and final terms so every counterparty markup reflects the firm's approved standards and prior precedent.
- Markup Builder: An AI drafting tool surfaces precedent language, automates redlines and generates suggested markups to speed turnaround and keep negotiated positions consistent.
- Insight For Funds: Fund documents and side letters become a searchable repository with automated obligation workflows and audit-ready tracking of reporting and most favoured nation commitments.
- Atlas Entity Management: Digital entity management tracks legal entities, officers and filings across multiple domiciles to support fund governance and cross-border compliance obligations.
Best for: Private equity, credit, real estate and venture firms whose in-house counsel face high volumes of NDAs, side letters and fund obligations across many entities and jurisdictions.
Ontra removes routine negotiation and document tracking from a fund's legal team. Contract work becomes predictable cost and structured data that supports diligence, investor reporting and fast answers to LP requests.
Ontra is an AI-powered contract automation and legal workflow platform for private markets that negotiates routine agreements and turns fund documents into structured, searchable data.

